Privacy policy

Lasting Legacy Plumbing, Heating & Air

Revised: October, 2026

Lasting Legacy Plumbing, Heating & Air (“Lasting Legacy,” “we,” “our,” or “us”) respects your privacy and is
committed to protecting the personal information you share with us. This Privacy Policy explains how we collect,
use, disclose, and safeguard personal information when you visit our website, request services, communicate with us,
or otherwise interact with our business.

This Policy also explains the choices available to you and, for California residents, additional rights provided under
the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

By using our website or services, you understand that your information will be handled as described in this Policy and
in accordance with our Terms and Conditions.

1. When This Policy Applies

This Policy applies to personal information we collect through both online and offline interactions, including when you:

• Visit our website
• Submit a form or request service
• Call, text, or email us
• Schedule appointments or request estimates
• Subscribe to receive promotions or updates
• Interact with us through social media or advertising platforms
• Otherwise communicate with our team

These interactions are referred to in this Policy as our “Services.”

Employment Information: This Policy does not apply to job applicants, employees, or contractors in the context of employment.

Additional Notices: In certain situations, we may provide additional privacy disclosures for a specific
promotion, service, or interaction. If an additional notice conflicts with this Policy, the additional notice will apply
for that situation.

2. Information We Collect

We collect personal information in three ways: (1) directly from you, (2) from third parties, and (3) automatically through technology.

A. Information You Provide Directly

Depending on how you interact with us, you may provide:

• Contact details: name, email address, phone number, service address
• Service details: information about your plumbing/HVAC issue, equipment information, appointment history, service notes
• Payment details: billing information needed to process payment (payments are processed through secure third-party providers; we do not store full payment card numbers on our website servers)
• Communications: calls, texts, emails, form submissions, reviews, and related correspondence (including service confirmations and reminders)
• Marketing preferences: communication preferences if you opt in to promotions

B. Information We Receive From Third Parties

We may receive limited information from partners and providers that support our operations, such as:

• Payment processors
• Financing providers (if applicable)
• Scheduling/dispatch and communication tools
• Review platforms
• Advertising and marketing partners
• Analytics providers

This may include lead information, attribution data (e.g., that an ad led to a call), or confirmation of service-related transactions.

C. Information Collected Automatically

When you visit our website, we may collect information through cookies and similar tools, including:

• Device/browser data: IP address, device type, browser type, operating system, pages visited, date/time of visit
• Website interactions: links clicked, time spent on pages, form interactions, ad interactions
• General location: approximate location derived from IP address (we do not collect precise GPS location without your consent)

3. How We Use Personal Information

We use personal information to:

• Provide plumbing and HVAC services
• Schedule appointments and dispatch technicians
• Process payments and provide receipts/invoices
• Communicate about service requests, estimates, and project updates
• Send appointment reminders and service-related notices
• Respond to questions and customer support requests
• Improve our website, operations, and service quality
• Conduct marketing and advertising (if permitted/opted in)
• Prevent fraud and protect our business and customers
• Comply with legal obligations

4. Calls, Text Messages, and Communications

Call Recording

We may record or monitor phone calls for quality assurance, training, documentation, and customer service purposes.
If a call is recorded, notice may be provided at the beginning of the call. By continuing the call after such notice,
you consent to recording as permitted by applicable law.

SMS / Text Messaging

If you opt in to receive text messages from us, messages may include:

• Service requests or estimate follow-up
• Appointment confirmations and reminders
• Project updates
• Customer support communications
• Promotional offers (if you opt in)

Message frequency may vary. Standard message and data rates may apply.

You can opt out at any time by replying “STOP.” For assistance, reply “HELP” or contact
us using the information in the “Contact Us” section.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are excluded from all information-sharing described in this Policy and will not be shared with any third parties.

5. Cookies and Tracking Technologies

We use three types of cookies: Essential (to run the site and remember choices, like closing our cookie notice), Functional (online scheduling through ServiceTitan, embedded Google Maps and our Google Reviews display), and Analytics & Advertising (Google Analytics, Google Tag Manager, Google Ads and the Meta Pixel).

Analytics

We use Google Analytics (GA4) to understand how visitors interact with our website and to improve performance and user experience.

Advertising

We use advertising platforms such as Google Ads and the Meta Pixel to measure advertising effectiveness and support remarketing.

You can manage cookies through your browser settings. Disabling cookies may impact website functionality.

Do Not Track and Global Privacy Control: Some browsers send “Do Not Track” signals. Because there is no common industry standard for these signals, our website does not currently respond to them. Where required by law, we honor Global Privacy Control (GPC) signals as a request to opt out of sharing for cross-context behavioral advertising.

Your choices: You can opt out of Google ad personalization at adssettings.google.com, adjust Meta ad preferences in your Facebook or Instagram settings, and block Google Analytics with Google’s opt-out browser add-on. You may also contact us at optout@calllastinglegacy.com to opt out of sharing.

6. How We Share Information

We may share personal information with trusted third parties as needed to operate our business, such as:

• Service providers and software vendors supporting our operations
• Payment processors
• Financing providers (if applicable)
• Analytics providers
• Advertising and marketing partners
• Government authorities when required by law

We may also share information in connection with a business transaction such as a merger, acquisition, or sale of assets.

We do not sell personal information in exchange for monetary compensation.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information.
However, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure.

8. Data Retention

We retain personal information only as long as reasonably necessary to provide services and operate our business, including
for recordkeeping, legal compliance, dispute resolution, and enforcement of agreements.

When information is no longer required, we take reasonable steps to delete or anonymize it in accordance with applicable law.

9. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content
of third-party websites. We encourage you to review their privacy policies before providing personal information.

10. Minors’ Privacy

Our website and services are intended for homeowners and individuals seeking plumbing and HVAC services. We do not knowingly
collect personal information from children under the age of 13. If we become aware that personal information has been submitted
by a child without parental consent, we will take reasonable steps to delete it.

11. Additional Privacy Information for California Residents

This section provides disclosures required by the CCPA/CPRA for California residents.

A. Categories of Personal Information Collected (Last 12 Months)

We may have collected:

• Identifiers: name, phone number, email address, service address, IP address
• Customer records information: service history and billing-related information needed to provide services
• Commercial information: services requested or purchased
• Internet/network activity: browsing activity, website interactions, advertising engagement data
• Geolocation data: general location derived from IP address
• Audio information: call recordings (where applicable)

We do not knowingly collect protected classification characteristics, biometric information, or precise geolocation for marketing purposes.

B. Sources of Personal Information

We collect information from:

• You directly (forms, calls, texts, email, service requests)
• Technology providers that support our website and operations
• Analytics providers
• Advertising and marketing partners
• Payment processors
• Financing providers (if applicable)
• Social media platforms

C. Sale and Sharing of Personal Information

We do not sell personal information for money.

However, under California law, some advertising and analytics practices may be considered “sharing” for cross-context behavioral
advertising. This may involve sharing:

• Online identifiers (such as IP address or device identifiers)
• Internet or browsing activity

with advertising networks, analytics providers, or social media platforms for advertising measurement and marketing.

We do not knowingly sell or share personal information of individuals under the age of 16.

D. Your California Privacy Rights

Subject to certain exceptions, California residents may have the right to:

• Know/Access the personal information we collect about you
• Delete certain personal information
• Correct inaccurate personal information
• Opt out of sharing for cross-context behavioral advertising
• Non-discrimination for exercising privacy rights

E. How to Exercise Your Rights

To submit a request, contact us:

• Phone: 909-280-5511
• Email: info@calllastinglegacy.com
• Mail: 612 Texas St, Redlands, CA 92374

We may need to verify your identity before processing certain requests. You may also use an authorized agent to submit a request on your behalf, subject to verification.

12. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. When changes are made, we will post the updated Policy on this page and update the effective date.

13. Contact Us

If you have questions about this Policy or wish to exercise your privacy rights, contact:

Lasting Legacy Plumbing, Heating & Air
612 Texas St, Redlands, CA 92374
909-280-5511
info@calllastinglegacy.com

Or send us a message below!